Parfums de Rue is a return to the roots, bringing me back 5 years to the genesis of Byron Parfum.

The launch of Byron Parfums was similar at the time. My team and I bet everything
on the power and addictive nature of our fragrances, while boldly blending in our 90s Hip Hop background.

The challenge was a success, thanks to a few avant-garde influencers captivated by my creations, followed by strong and loyal partners such as Jovoy Paris, Taizo Cannes, and Lucky Scent Dallas.

These past 5 years in the niche perfumery world have reassured me about our ndecision to stand out from other perfume houses through our image and olfactory creations.

However, I believe we’re gradually moving away from the concept. I see niche perfume corners opening in stores we all know.

What initially attracted me is fading away. If I’m not mistaken, the essence of niche
perfumery was about unearthing hard-to-find gems. The treasure hunt aspect is
getting lost in the labyrinth of commercial objectives, including our own.

This is why I wanted to develop Parfums de Rue with my team. The marketing style
is ultra-street, with a British drill vibe in black and white.

The names of the perfumes are not traditional names—they’re colors, as a tribute to
the movie Reservoir Dogs, where no one reveals their name before a heist!
The idea is to release more fragrances, but in small batches.

Once again, I’m betting everything on my perfume extracts. The simple bottles and
packaging will make a high-quality product more accessible.

In summary, Parfums de Rue is not available everywhere—you have to earn it.
Original and addictive fragrances will be released at a rapid pace. There will be
winners but also frustrated ones. Don’t worry; we will reissue the most requested
fragrances.

The ways to get Parfums de Rue are through WhatsApp Boutique at 0743169799.

Peace Upon U / Larchitect

LIDEEAL BOUTIQUE
42 RUE DU FOREZ
30000 NÎMES
lideealboutique@gmail.com

MON PARFUM LUXURY
32 GRANDE RUE
71100 CHALON SUR SAÔNE
monparfumluxury@gmail.com